You have no items in your shopping cart.

Privacy & Cookies


It is extremely important to My Wish that the personal data that you entrust to us is handled with care. We would like to inform you about the protection of your personal data. This privacy policy applies to all online services provided to you by the My Wish website (My Wish, Brusselsestraat 19, 9200 Dendermonde). By using the My Wish web shop and communicating electronically with us, you acknowledge and accept this privacy policy and you automatically agree to the processing of your personal information in accordance with this privacy policy. Minors may only use these online services under the supervision and approval of their parents.

Although most of the information on this site is available without the need to provide personal information, you will need to provide your personal information when ordering. The personal information you provide us with is processed in a database managed by My Wish. "Personal information" means information that can only be traced back to you (such as your name, address, e-mail address, telephone number, etc.). You are solely responsible for the information you provide to us. We rely on the truth of it. Our employees are obliged to respect the confidentiality of personal information. Your personal data will not be sold to third parties and will be safely stored in a non-public database. It is always possible to retrieve, modify or delete your personal data through your account on the website.

When you subscribe to our newsletter or when you place an online order, information is collected that may contain personal information. This information is actively collected by asking you certain questions and allowing you to communicate directly with us. When you navigate our website, certain information may be collected passively using various Internet technologies such as IP addresses, cookies and navigation data, without you actively providing this information.

An IP address is a unique and identifying number that is assigned to each computer that uses the Internet. It is generally assumed that an IP address does not contain any personal information because it usually changes each time you connect to the Internet and is not tied to a particular user's computer. We use your IP address to troubleshoot our server, collect statistical information, determine the fastest connection between your computer and our website, and to administer and improve the website.

A cookie is a small text file that is stored on your computer by a particular web server via your web browser during the online visit. It contains information provided by you (such as your preferences or e-mail address) that can only be read by the site that created it. We use both temporary ("session") cookies, which are deleted when you leave your web browser or turn off your computer, and permanent ("persistent") cookies, which are stored on your computer's hard drive unless you delete them.

Session cookies are used to improve website navigation and to collect aggregate statistical information. Persistent cookies are used for the recall of previously provided information (such as passwords or forms), to find out which parts of the website the user finds most valuable and to adapt the website to your preferences.


1. Who does this web shop belong to?

The website (hereinafter: the "web shop") is an initiative of:

My Wish

Brusselsestraat 19
9200 Dendermonde
VAT BE 0743.353.362

For the remainder of these Terms of Sale, My Wish is referred to as "My Wish", "We" and "Us".

Contact our customer services for all your privacy related questions and comments:
Tel.: 0032 (0)52 52 01 84

2. Why this privacy statement?

Each person who uses the Webshop (hereinafter the "User" and "you"), makes certain personal data available. These personal data constitute information that allows us to identify you as a natural person, whether or not we actually do so. You are identifiable as soon as it is possible to create a direct or indirect link between one or more data and you as a natural person.

We only use and process your personal data in accordance with the GDPR and other relevant legal provisions. Any reference in this Privacy Statement to the GDPR is a reference to the Regulation of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data.

Through this Privacy Statement, every User of the Webshop is informed of the processing activities that My Wish can carry out with his personal data. My Wish reserves the right to amend this Privacy Statement at any time. Any substantial change will be clearly reported to the User. We advise the User to consult this document regularly.

3. Who processes the personal data?

3.1 Processing Manager

My Wish is the data controller and determines either alone or in cooperation with others which personal data is collected, as well as the purpose and the means for processing these personal data.

3.2 Processor(s)

My Wish is free to use data processors. A processor is a natural or legal person who processes personal data at the request of or on behalf of the controller. The processor is obliged to ensure the security and confidentiality of the data. The processor always acts in accordance with the instructions of the data controller.

My Wish uses the following categories of processors:

  • web development agencies,
  • marketing agencies,
  • hosting companies,
  • CRM,
  • external payment service providers, etc.

4. On what legal basis will my data be processed?

In accordance with the GDPR, we process personal data on the basis of the following legal grounds:

  • Based on the execution of the agreement as agreed with the User, or the exercise of pre-contractual steps taken at his request;
  • On the basis of complying with legal or regulatory provisions, relating to the management of the contractual relationship, in particular the invoicing;
  • Based on our legitimate interest in sending information and newsletters to our customers;
  • On the basis of your explicit permission to send promotional offers (direct marketing);

5. What personal data are processed?

My Wish undertakes to collect and process only those personal data that are relevant and necessary for the purposes for which they are processed. The following categories of personal data are processed:

  • Direct identification data (surname, first name, address, login data);
  • Contact details (telephone number, mobile number, e-mail address, street, house number, bus, postal code, city, country, VAT number);
  • Financial and transaction data (payment data, amount, card number, account number);
  • Electronic identification data (IP address, location, click behaviour, cookies);
  • Personal characteristics (language, gender, age, date of birth, nationality);

This information is collected when you register on the web shop and/or place an order online. Other personal data may be collected at a later date, for example as part of our after-sales service. The amount of data collected depends on your use of the web shop and the functionalities of the web shop.

In addition, we use cookies to recognize the User and provide a personalized user experience, to remember their technical choices (for example, a language or a "shopping cart") and to detect and correct any errors on the webstore. Please refer to our Cookie Policy for more information on how we use cookies.

6. For what purposes will my personal data be used?

My Wish collects your personal data in order to provide each User of our web shop with a safe, optimal and personal user experience. The collection of personal data is further expanded as the User makes more intensive use of the web shop and our online services. My Wish reserves the right to suspend or cancel certain operations if data is missing, incorrect or incomplete.

Data processing is essential for the operation of the web shop and the associated services.

The processing takes place exclusively for the following specific purposes:

  • Customer management: customer administration, order management, deliveries, invoicing, checking the creditworthiness, support, complaint monitoring and the sending of newsletters;
  • Dispute management;
  • Protection against fraud and offences;
  • Personalized marketing, personalized advertising and profiling if you have expressly agreed to this. In that case, you are free to revoke your consent at any time;

The User always provides My Wish with his own personal data and is thus able to exercise a certain degree of control. If certain information is incomplete or apparently incorrect, My Wish reserves the right to temporarily or permanently postpone certain expected actions.

7. Who receives your personal data?

Your personal data will only be processed for internal use within My Wish. Your personal data will not be sold, passed on or communicated to third parties, unless you have given us your explicit permission beforehand.

8. To what extent do we store your personal data?

Your data will be kept for as long as this is necessary to achieve the objectives set out in Article 6.
They will be removed from the database when they are no longer necessary to achieve those objectives or when the User validly exercises the right to remove the personal data.

9. What are your rights?

9.1 Warranty of lawful and secure processing of personal data

Your personal data will always be processed for legitimate purposes, as set out in article 6.
Data will be collected and processed in an appropriate, relevant and proportional way, and will not be kept longer than necessary to achieve the stated goals.

9.2 Right of access

If you can prove your identity, you acquire the right to obtain information about the processing of your personal data. Thus you have the right to see the purposes of the processing, the categories of personal data, the categories of recipients to which the personal data are sent, the criteria that determine the period of data retention and the rights that you can exercise with regard to your personal data.

9.3 Right to rectification of personal data

Inaccurate or incomplete personal data can be corrected. It is first and foremost the responsibility of the User to make the necessary adjustments to his online account on the web shop.
The user can also contact us with a request for change.

9.4 Right to erase your personal data

You also have the right to obtain the deletion of your personal data in the following cases:

- Your personal data are no longer needed for the intended purpose;

- You revoke your consent to the processing of your personal data and there is no other legal basis for the processing of your personal data;

- You have legitimately objected to the processing of your personal data;

- Your personal data will be processed in an unlawful manner;

- Your personal data must be deleted on the basis of a legal obligation;

The deletion of personal data mainly relates to its visibility; it is possible that the deleted personal data are temporarily stored;

9.5 Right to restriction of processing

In some cases you have the right to request restrictions on the processing of your personal data. This is particularly true in the event of a dispute regarding the accuracy of personal data, if the personal data are necessary in the context of legal proceedings or for the time necessary for My Wish to establish that you can validly exercise your right to deletion.

9.6 Right to object

You have the right to object at any time to the processing of your personal data for 'direct marketing' purposes, profiling purposes or purposes arising from the legitimate interests of the data controller. My Wish will stop processing your personal data unless My Wish can prove that there are compelling legal reasons to process your personal data that take precedence over your right to object.

9.7 Right to data portability

You have the right to obtain the personal data provided to My Wish in a structured, common and machine-readable form. In addition, you have the right to transfer this personal data to another data controller, unless this is technically impossible.

9.8 Right to revoke your permission

You have the right to withdraw your consent at any time, for example if you have given it for direct marketing or profiling purposes.

10. How can you exercise your rights?

If you wish to exercise your rights, you must send a written request and proof of identity by registered mail to My Wish, Brusselsestraat 19, 9200 Dendermonde, Belgium, or by e-mail We will reply as soon as possible, at the latest one (1) month after receiving your request.

11. Possibility to file a complaint

If you do not consent to the processing of your personal data by My Wish, you have the right to lodge a complaint with the competent supervisory authority (for Belgium:


1 Cookies

A cookie is a small text file that is placed on the hard disk of your computer or mobile device when you visit a website. The cookie is placed on your device by the website itself ("first party cookies") or by partners of the website ("third party cookies"). The cookie recognises your device by means of a unique identification number when you return to the website and collects information about your surfing behaviour.

There are different types of cookies. We distinguish the following cookies according to their purpose: there are essential or strictly necessary cookies and non-essential cookies (functional, analytical and targeting cookies).

The Belgian Law of 13 June 2005 on electronic communication contains certain provisions concerning cookies and their use on websites. The law is a transposition of the European e-Privacy Directive, which means that the cookie legislation can be implemented differently in other European member states. My Wish focuses primarily on the Belgian market and therefore follows the Belgian and European legislation on cookies.

2 Aim and purpose of cookies

By visiting our website, you can agree to the use of cookies. Cookies help My Wish to optimise your visit to the website and to offer you an optimal user experience. However, you are free to delete or restrict cookies at any time by changing your browser settings (see "Managing cookies").

Disabling cookies can have an impact on the functioning of the website. Some features of the site may be restricted or inaccessible. If you decide to disable cookies, we cannot guarantee you a smooth and optimal visit to our website.

3 Types of cookies used by My Wish

We distinguish the following types of cookies:

- Strictly necessary cookies:

These cookies are necessary for the website to function and cannot be disabled in our systems. They are usually only set up in response to actions you have taken, such as setting your privacy preferences, logging in or filling out forms.

- Non-essential cookies:

These cookies are not in themselves necessary for the functioning of the website, but they do help us to offer an improved and personalized website.

  • Functional cookies:
    These cookies enable the website to offer improved functionality and personalization. They can be set by us or by external providers whose services we have added to our pages.
  • Analytical cookies:
    These cookies allow us to track visits and traffic so that we can measure and improve the performance of our site. They help us know which pages are the most and the least popular and how visitors move around the site.
  • Targeting cookies:
    These cookies can be set by our advertising partners via our site. They can be used by those companies to create a profile of your interests and show you relevant ads on other sites.

We use our own cookies on the one hand and cookies from carefully selected partners with whom we work and who advertise our services on their websites on the other.

Take note of our Privacy Statement for more information about the processing of personal data by My Wish.

4 Management of cookies

Make sure that cookies are enabled in your web browser. If you want to consult our My Wish website, we recommend that you enable cookies. However, if desired, you are free to disable cookies via the settings of your browser.

To enable or disable cookies, you must change your browser settings (via the "Preferences" or "Options" tab). The following links provide more information on how to manage cookies. You can also consult the "Help" tab of your browser.

5 Visitors' rights

As cookies can constitute a processing of personal data, as a data subject you are entitled to the lawful and safe processing of the personal data. For more information on how we collect and process your personal data, as well as your rights, please refer to our Privacy Statement.

6 Contact

If, after reading this Cookie Statement, you still have questions or comments about cookies, you can always contact us via


The website has enabled the Google Analytics advertising features to obtain demographic and interest reports. This data can be used for remarketing purposes. The information thus obtained, including the address of your computer (IP address), will be transferred to and stored by Google on servers in the United States. Please read the Google privacy policy for more information, as well as the specific privacy policy of Google Analytics. You can opt out of the Google Analytics Advertising Features through the  Ads Preferences Manager by choosing "opt out". Additionally, you can exclude yourself from being included in our web statistics by using this Browser Add-on .

Google uses this information to keep track of how our website is used, to provide reports about the website to us, and to provide its advertisers with information about the effectiveness of their campaigns. Google may provide this information to third parties if Google is legally obliged to do so, or insofar as these third parties process the information on behalf of Google. My Wish has no influence on this. My Wish has only allowed Google to use the obtained analytics information for services of Google itself.